Sidel presents NUUK rPET water bottle design

Sidel's rPET Nuuk pattern inspired by the chunkiness and clarity of ice Paradigm Sidel

Sidel's art designers have created the NUUK bottle concept, cartoon inspiration from the purity of ice and its formations. The NUUK brand takes its name from Greenland's capital and the fjords that make it famous. The 'Frozen, Authentic, Unique' slogan highlights the brand's attributes closely linked to water and its features. Produced from articulate, 100% recycled PET (rPET), NUUK is a container designed for high-quality, fjord-sourced premium water brands.

With its pure, sophisticated and distinctive blueprint, the 500 ml canteen showcases the water information technology contains and reflects the make'southward essence. Thanks to its asymmetric shape, NUUK stands out on the shelves, putting traditional water bottle designs in the shade.

Nuuk design sketches Epitome Sidel

An authentic frozen bottle arising from the ice

"The specific ice shape on the lower part of the bottle constitutes a keen asset and reinforces its structure. Information technology gives the impression that the bottle is surging up from the ice," explains Laurent Lepoitevin, Packaging Design Engineer at Sidel . The deep bottle base resembles a rock glacier in line with its origins and is produced by Sidel'southward patented Base of operations Over Stroke System (Dominate). During the bravado procedure, the mechanical forming that takes place optimizes the fabric distribution in the final bottle base profile. The consistent blowing procedure uses a minimum amount of cloth.

With its ice shape and blue colour, the wide cap enhances the brand'south premium wait and perception. The bottle is likewise compatible with tethered cap solutions to come across environmental requirements and forthcoming regulations. From the base to the bottle cap, the harmonious shape is taken to the next level with a transparent and cleanly designed label. The water'due south purity tin exist clearly seen through the elegant and minimal typography, thus emphasizing the canteen's appearance. "In addition to the water quality and integrity symbolized by the fjords, the use of 100% rPET goes mitt in hand with Sidel'south sustainable delivery to accomplish closed-loop nutrient course and recyclable plastic packaging," adds Laurent.

Geometric Viking art influences characterization design

The transparent Force per unit area-Sensitive Label (PSL) ornament is inspired by authentic Viking fine art, specifically the Borre style. In the tenth century, the Nuuk area was inhabited past Vikings who left their cultural imprint, including their art. Laurent explains, "The Borre style embraces a range of geometric interlacing, knot patterns, and zoomorphic (single animal) motifs."

Five versions of the label show unlike graphic designs based on this geometric interlacing. The brand logo is a snowflake combined with an ancient Norse symbol, Vegvisir, a symbol of protection and guidance believed to be used as a compass by Vikings. The other labels represent important Viking civilization symbols, including the drakkar transport, two head-to-tail fish, the chill trick, and the polar comport. Consumers can collect each bottle from this unique family unit.

New Sidel rPET bottle blueprint based on Greenland and viking motifs Image Sidel

With more than 20 years of artistic PET packaging design expertise, Sidel tin can bring any idea to life. The company's art designers piece of work together with beverage and food industry players to understand their businesses and amend prospects. Sidel's pattern team ensures full consistency across different brand components, from make identity to industrial bottle production.

Note – Drakkar refers to the apartment-bottomed longships used by the Vikings which were called 'dragon ships' by enemies such as the English because they had a dragon-shaped bow.

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Source: https://packagingsouthasia.com/supply-chain-function/design-marketing/sidel-presents-nuuk-rpet-water-bottle-design/

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